For over two decades, HoopsGear UK has been driven by an unwavering commitment to elevate British basketball through quality equipment and community engagement.
James Harper, a former semi-professional player, opened a small specialist basketball shop in East London, frustrated by the lack of quality equipment available in the UK.
After partnering with coach Emily Chen, HoopsGear expanded to online sales and began developing relationships with local teams and schools.
The London Olympics sparked unprecedented interest in basketball. HoopsGear responded by launching exclusive equipment lines and establishing the Community Court Initiative.
Today, HoopsGear operates five physical locations across the UK and has introduced proprietary technologies like AirFlex Cushioning and GripMaster Surface, setting new standards for basketball equipment.
Founder & CEO
Former semi-professional player with a vision to transform UK basketball equipment. James combines his on-court experience with business acumen to lead HoopsGear's growth.
Co-founder & Technical Director
Former national team coach with expertise in performance equipment. Emily leads product development, ensuring each item meets professional standards.
Community Director
Former grassroots organizer who joined in 2010. Marcus spearheads our community initiatives, connecting HoopsGear with teams, schools, and local courts nationwide.
These core values are embedded in everything we do, from product development to customer service
We never compromise on the standards of our equipment, ensuring every product meets professional requirements.
We constantly research, test, and implement new technologies to advance basketball equipment performance.
We believe in giving back to the basketball community that supports us through sponsorships and initiatives.
We create products for players of all levels, ages, and backgrounds, democratizing access to quality equipment.
Our commitment extends beyond selling equipment to actively supporting and growing basketball culture
Local teams sponsored
Court renovations
Equipment donated
Youth players reached
Renovating and equipping public basketball courts across the UK, with 12 completed in 2023 alone.
Annual program supporting 25 underprivileged youth with equipment, coaching, and mentorship.
Nationwide competition connecting 150+ schools annually, providing a platform for young talent.